ŠKODA is getting ready for a very special motorsport premiere: the Rally of Whangarei in New Zealand (May 17 – 19) will see the ŠKODA MRF team make its debut in the Asia-Pacific Rally Championship (APRC). Having received full-fledged factory support, the team will field two crews, ŠKODA´s factory crew Esapekka Lappi/JanneFerm (FIN) and Gaurav Gill/Glen Macneall (India/New Zealand).
ŠKODA´s entry to the APRC is an important step in terms of the brand´s growth offensive in international markets. The brand´s ambition is to increase annual sales to 1.5 million vehicles/year by 2018, and Asia is exactly the region where ŠKODA plans to grow substantially. “The APRC is one of the key motorsport competitions in this region, offering us a great opportunity to present our brand to a large audience”, says Dr. Frank Welsch, ŠKODA Board Member for Technological Development.
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