ŠKODA is now the official vehicle sponsor of Cycling New Zealand and all their events. This builds on our strong history of supporting cycling around the world, including the Tour de France. The match between ŠKODA and cycling is a natural one, seeing that our company originally started as a bicycle manufacturer in 1896.
Like Cycling New Zealand, ŠKODA sees cycling not only as a means of transport and as a sport, but also as an activity that draws people together. The partnership will allow Cycling New Zealand to focus on the development of their programmes and athletes at every level, making cycling more accessible and bringing all facets of the sport to New Zealanders.
At the top level, ŠKODA will have official vehicle rights for National Championship events. Members of the New Zealand men's cycle sprint team will be supported with vehicles from ŠKODA and the New Zealand cycle team uniforms will now feature ŠKODA branding.
At the more social level, the partnership with ŠKODA gives Cycling New Zealand the freedom to commit more energy to developing pathways for cyclists. The organisation is working towards developing more places for people to cycle. They are also committed to bike safety courses in schools and bringing more coaches in to help train young riders.
Cycling New Zealand acknowledges that getting a big name sponsor on board gives them a boost. This is particularly true with ŠKODA, because of what ŠKODA means to cycling globally.
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