Auckland, 20 October 2015 – ŠKODA has stated it is now the Principal National Sponsor of the UCI Track World Cup which will be held in New Zealand.
"It is a major undertaking for Cycling New Zealand to host an event of this stature and the support from ŠKODA is a strong statement for the event," said Cycling New Zealand CEO, Andrew Matheson.
ŠKODA will also provide a fleet of 10 vehicles to be used by cycling teams and race officials as part of the agreement.
It is the first time New Zealand has hosted a UCI Track Cycling World Cup, one of three held globally each year as a qualifier for the world championships and ultimately to next year's Rio Olympics. New Zealand will host the second World Cup at the Avantidrome in Cambridge, with the first in Cali, Colombia in November and final stop in Hong Kong in January.
It will be the biggest track cycling event staged in this country following the Junior Track World Championships in Wanganui in 1983 and Invercargill in 2012 and follows the successful staging of the UCI BMX World Championships in Auckland in 2013.
ŠKODA's General Manager, Greg Leet says, "Supporting the most important track cycling event in New Zealand is a highlight in our comprehensive sponsorship of cycling"
The automaker also is designated the "Official Vehicle Partner of the UCI Track Cycling World Cup Cambridge".
Cycling is a cornerstone of ŠKODA's sponsorship strategy. Globally ŠKODA supports international races such as Tour de France, Giro d'Italia and Vuelta España. At a local level, ŠKODA already sponsors Cycling New Zealand and the National Cycling Centre of Excellence – The Avantidrome. ŠKODA NZ also supports the World Champion New Zealand Men's Sprint Cycling Team which sees them all driving the ŠKODA Octavia RS.
ŠKODA New Zealand's commitment to cycling also extends to a grassroots level where it sponsors, among others, the Auckland event Bike the Bridge, Le Race in Christchurch, and Motatapu in Queenstown. These team cycling events are all part of the wider membership programme "Team ŠKODA", which encourages Kiwis to get involved in team cycling events.
ŠKODA's involvement with cycling dates back to the start of the company in 1895 when its founders Vaclav Laurin and Vaclav Klement began manufacturing bicycles in their home town of Mlada Boleslav in the Czech Republic.
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More information about the World Cup - http://www.trackworldcup.nz/
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