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2025 Škoda Excellence Awards Winners and Dealer of the Year

Škoda New Zealand has announced the winners of its 2025 Škoda Excellence Awards, an annual programme recognising dealerships that consistently deliver high standards across the full customer journey. The top honour of Dealer of the Year was awarded to Miles Škoda, acknowledging balanced and sustained excellence across the business.

Alex Brown, General Manager of Škoda New Zealand, says the awards recognise dealerships that perform strongly across all areas of the operation, rather than excelling in a single discipline.

“Dealer of the Year is about doing the hard things well, everywhere, and all at once,” says Brown. “It recognises dealerships that operate with balance, discipline and alignment, and deliver strong results across the full customer journey.”

Miles Škoda

Dealer of the Year 2025

In 2025, Miles Škoda stood out for its consistent sales performance, strong aftersales operation, purposeful marketing activity and solid operational foundations behind the scenes.

“What sets a dealership like this apart is that nothing feels accidental,” says Brown. “The results reflect clear leadership, well‑defined expectations and teams who understand how their role contributes to the bigger picture.”

Making the achievement even more significant, Miles Škoda has now been named Dealer of the Year for the third consecutive year, a first for a Škoda dealership in New Zealand.

“To achieve this level of performance once is impressive. To sustain it three years in a row speaks to a culture of consistency, pride and professionalism,” Brown says.