ŠKODA won the prize in the “architecture” category for its presence at last year’s Frankfurt International Auto Show (IAA). In awarding the prize, German Design Council, a highly respected design association, recognised ŠKODA’s successful communicative representation of the topics of international growth and its new corporate identity in its appearance at IAA.
An expert jury at German Design Council’s design and brand contest named ŠKODA the winner in the “architecture” category. The brand’s highly regarded appearance at IAA in 2011 focused especially on its positioning as a global player in connection with its international model offensive and its new corporate design.
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