Unveiling its seven-seater Vision 7S study, Škoda Auto provides the first specific outlook on the brand’s new design language, which combines robustness, functionality and authenticity. The Vision 7S is also the first Škoda with a matt body colour. The interior ambience is characterised by sustainable materials and interactive surfaces. The concept car boasts a range of over 600 kilometres in the WLTP cycle thanks to an 89 kWh battery.
Škoda Auto is taking its brand appearance to the next level with the most radical change to its corporate identity in 30 years. A new brand picturemark will be used to enhance the brand’s appearance on digital communication channels. The Škoda wordmark will be used more widely than the company’s picturemark. Škoda’s new brand identity will first be introduced in information and communication materials and then rolled out in future models.